When people searching for they're usually go for the first search results page. They're checking the top of the results first, and usually clicking on one of them. . The first three hits will take more than a half of clicks. To make sure our websites do the job (being on the first results page), the website must be relevant to search engines (Google, Bing, Yandex) . The search engines algorithms are not public, but based on SEO experts experience, we can say that there are mandatory and recommended directives that must follow so we can get better results.
We can distinguish on-page and off-page SEO concepts. On-page SEO is what we can do during the webdevelopment in order to help search engines getting an accurate picture of our website, regarding content categories, etc. Also the responsive (mobile-friendly) design, or the secured protocol (https / SSL) or using the corresponding HTML elements and its structure (headings, meta data), or link syntax, the quality of the navigation, or content formatting, highlights or handling error responses, and so on.
The off-page SEO however, a completely different approach it's not easy to impact. What are they exactly? They are social media links, blogs and forums, reviews, like links pointing to our site (and the quality and quantity of these links). The more and the better quality website targeting ours, the higher position we can get in search results).
Process of Search Engine Optimization
Don't skip the analysis step, even if your website already exists. It is necessary to define the parameters that relevant for the search engines. During the audit we analyze and fixing on-page weaknesses we have.
While keywords mapping, we examine the positions taken for. If we were downgraded, it may means that search engines “punished” our website, and we have to check this with specific softwares (Google apps).
In the case of keywords, we're not talking about only simple expressions. There are complex keywords (mid-tail, long-tail) or phrases which you use if you have high competition. Let's figure out
specific keywords for our website content. We can improve our quality score, however will bring same fewer visitors for a short period. Have to mention the fact that using more complex keywords even get better results we can achieve. Keeping keywords up to date is required.
Our website content is a dominant element of today's SEO. The content is not only readable texts, but the meta-data, and even images, descriptions, etc. It is important to monitor the website's crawled keywords, and those density and placement. Let's examine each site shown content, its quality, quantity, SEO directives. Search for potential duplicateds and make them correctly redirect to its original content.
Get quality recommendations, we mean the good quality sites that are pointing to our website. These increasing our website's
confidence. On the contrary, if we're being referred by catalog pages that may results a negative impact.
The SEO has a relatively new component, the site speed, because just think about it how much that could affect the
user experience. Google is counting on this, and will automatically downgrade us if such deficiency is detected. A web page's loading time (especially on mobile) must very fast to happen, because a few seconds waiting could cause users run away from our website.
SEO is a never ending story
The search engine optimization can be achieved by long term work
results will not immediately shown. So it's not a single task, after our website is in the top of the search results. Search engines algorithm is constantly changes from time to time so
have to adapt, beside the people search habits also changing too. Way we're searching for on our cell phone is different how we do on desktop. Search engines needs time to
changes their indexes as their crawler find new contents. We can say that SEO is not an instant magic, but a collection of previously tried and tested methods used before successfully.